Creative strategy

Advanced

• ODIM is a hi-tech company and a trendsetter for its industry. This needs to be shown in the graphical profile; it should be contemporary and preferably “cutting edge”.

Educational

• Layout, images, illustrations and tone of voice should all have clarity and be precise in showing exactly what ODIM does and why we do it better than our competitors.

Verticality

• The graphical profile should show that ODIM works in the deep and is a company with deep knowledge. This should be shown by playing with verticality, in format, frames, elements, gradient colours, darkness etc.